2022 nobull pride art work collection

Designs for the 2022 Pride Art Work Collection were created
in collaboration with our friends at the OUT Foundation,
whose mission is to remove barriers that block LGBTQIA2S+
individuals from accessing and participating in fitness, health,
and wellness. 100% of net proceeds from this collection,
up to $150,000, are donated to the OUT Foundation.

Every year, NOBULL partners with The OUT Foundation to support their mission in removing barriers that block LGBTQIA2S+
individuals from accessing and participating in fitness, health, and wellness. For the 2022 collection, the team got together with several members of the foundation in the studio. Merging training and art, the official print that was featured on the footwear and apparel for this collection was created. The members also modeled the pieces and told their stories, which were highlighted on NOBULL’s channels for the launch. The visuals developed to support the collection and their stories were used across organic social, paid social, web banners, email, and print for retail.

Art Direction + Design: Tyler Carr
Creative Direction: Reid Mangan
Photography: James McGraghan, Ricardo Geraldes
Production: Dave Polanzak, Schuyler White