2023 NOBULL NFL Combine Collection campaign

The first-ever NOBULL NFL Combine Collection debuted
performance compression, co-branded NFL Combine gear,
the QB1 capsule, plus brand-new training apparel, and
accessories built to perform through the process.

To debut this collection, a graphic brand campaign identity was designed to showcase the new apparel developed by NOBULL’s product teams. Pulling inspiration from sketches that were created by the team, the objective was to tell a technical yet visual story that provided an intimate peak into the design process. A collage style approach highlights the attention to detail, technical feature benefits, and elevated design while preserving the grit and bold training mentality true to NOBULL. These visuals were developed for organic social, paid social,
web banners, and email.

Art Direction + Design: Tyler Carr
Creative Direction: Reid Mangan
Sketches: Marc Leonardo
Photography: James McGraghan, Patrick Daly, Ricardo Geraldes