Sadio Mané LFC OOH, New Balance

Anfield, home of Liverpool F.C., is among the largest stadiums in England with a main entrance widely known as The Kop. A large window on this entry has become a canvas for rotating artwork, often serving as a rally cry fueling fans with team pride as they enter.

The NB UK team wanted to take the opportunity to use this real estate to highlight one of their key players - also endorsed by NB - Sadio Mane. With this ask we decided to explore either photo or graphic approaches, driving pride with team colors or popular fan chants, and making sure he remains the hero of this artwork.

Art Direction + Design: Tyler Carr
Creative Direction: Colin Gould